Author Archives for Malcolm Rosenfeld

Teen Tracking in Combating Social Media Challenges

March 15, 2018 9:59 pm Published by Leave your thoughts

Viral social media challenges have become especially popular among teens. Many of these trends are harmless, other than the potential embarrassment they cause in hindsight years down the road. The Ice Bucket Challenge actually ended up raising millions of dollars for ALS research. Others, such as the Mannequin Challenge or the Harlem Shake, were based in good fun. However, not all of these viral challenges are so innocent. Consider, for example, the “Tide Pod Challenge,” which began in December as a Twitter meme involving dares to eat the pods, and then a challenge that became popular on Twitter and Facebook,... View Article


How Cell Carriers Profit from Vehicle Data

March 8, 2018 9:58 pm Published by Leave your thoughts

If you somehow didn’t already know or suspect it, let’s just put this right out in the open—your cell phone provider is selling as much information about you as it can, including your vehicle location information. If you take a close look at your cell phone contract, you’ll likely find some language that says something like, “We do not sell your personal information.” This is in just about every Terms of Service provided to cellular customers, but this is a misleading statement. The company will not sell information determined by law to be “personal information,” such as phone numbers, addresses... View Article


How Embark’s Self-Driving Truck Performed

March 1, 2018 9:58 pm Published by Leave your thoughts

Embark recently developed an autonomous trucking technology, and decided it would send the vehicle on a 2,000-mile cross-country trip to test its full capabilities. The journey would take the vehicle from Los Angeles, California to Jacksonville, Florida—about 2,400 miles in total. It would run the entire trip on its autopilot functionality. There were plenty of doubters, but the trip turned out to be a success, and another feather in the cap for a company that has been one of the leaders in developing autonomous driving solutions. It also provides further ammunition to people who argue the merits of autonomous driving... View Article


Items You Own That Benefit from Asset Tracking

February 22, 2018 9:58 pm Published by Leave your thoughts

More devices and items than ever before are making use of cloud technology. In fact, the technology as a whole is estimated to be worth about $200 billion, and asset tracking is one example of a business solution that uses the technology that has become especially popular. This software allows companies to track, control and monitor assets from a single centralized space, usually located on a cloud-based server. The benefits of such software are numerous. Asset tracking allows businesses to enable maintenance tracking features. This means the manufacturer can schedule alerts for maintenance needs based on its guidelines, or knowledge... View Article


GPS Could Have Prevented “Overlooked” Supplies in Puerto Rico

February 16, 2018 9:03 pm Published by Leave your thoughts

GPS asset tracking has become a go-to solution across a variety of industries to track the shipment of assets and prevent their theft or misplacement. While GPS is not the only type of tracking technology that can be used for the purposes of asset protection, it is certainly one of the most popular and effective, thanks in large part to its versatility. RFID is another popular option for asset tracking, but it has more limitations and requires the use of specialized scanners. GPS relies on the global satellite system, so it can be used anywhere on the planet without needing... View Article


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